Technical Search Engine Optimization (Technical SEO) for WordPress Websites
Technical Search Engine Optimization, or Technical SEO, are several topics under one umbrella including performance engineering, backend software engineering, WordPress content management system (CMS) architecture and development, in some cases Linux system administration, Apache web server administration, and more.
All of these things put together yield a website which is easier for search engines to crawl and provides the visitors with a better user experience.
Read on to learn more about this subject and how we can help your business when it comes to Technical Search Engine Optimization.
What do you mean the webpage didn't load?!
If only visitors would let us know when problems like this happened but in the world of the Internet and short attention spans, websites that perform poorly will rarely result in visitors emailing the site owner. Instead, they’re likely to just go someplace else.
The same is applies to the Google Search Engine crawlers, and possibly other bots, that scan a website as part of the ranking process. There is a crawl budget and if the site is too slow, eventually the crawler will give up and move on.
And this problem will continue to impact visitors and crawlers too, if it’s bad enough — the bounce rate across the entire site will likely be high and opportunities to convert visitors into leads will be very low.
Page load time is only one aspect of Technical SEO but it’s an important one nonetheless.
What if your WordPress website was an automobile engine?
Imagine, for a moment, that a new car owner never once took their vehicle to the mechanic for a tune-up. We can imagine that when the day came that the vehicle had to go to the shop that it’s highly likely that an oil change and tire rotation would be only a few of many other issues that would likely result in a large maintenance bill.
The same is no different for websites.
Get Technical SEO Help Now!
If you’re experiencing a problem and need to speak with someone as soon as possible, send us an email below and include your contact details, a description of the problems you’re seeing, and a number to reach you on.
Technical SEO Courses
We run courses about technical search engine optimization and performance engineering, among other things, via the Washington, DC CTO Meetup Group. New members are always welcomed and can be located anywhere as many of our events are held over Zoom.
Here is a pointer to the page that includes the list of our past events, including technical SEO discussions such as: